InMobi
Mobile advertising company founded in Mumbai in 2007 as Mkhoj, with DSP, SSP, Exchange and CMP products
InMobi is a mobile advertising company founded in 2007 as Mkhoj, an SMS-based search and monetization business in Mumbai, India, and renamed InMobi when it pivoted to mobile advertising in 2009. Its listed products are a CMP, DSP, Exchange and SSP. The DSP for performance marketers launched in 2019, the UnifID identity product in 2021 and the Meson mediation platform in 2022. InMobi earned TAG anti-fraud certification and IAB Tech Labs Open Measurement SDK certification in 2016, and it states that it reaches over one billion mobile devices. Verified against the vendor's own pages on 2026-10-24.
- ✓Product line covers both the buy side (DSP) and the sell side (SSP, Exchange) of mobile advertising
- ✓TAG certification against fraud seal and IAB Tech Labs Open Measurement SDK certification, both earned in 2016
- ✓InMobi Exchange became the first mobile supply-side platform to integrate with LiveRamp's Identity Link in 2020, according to InMobi
- ✓InMobi Pulse was recognized by Forrester in 2020 as an AI-enabled consumer intelligence solution
- ×Its described products are mobile-specific: a mobile advertising exchange, mobile mediation and identity resolution for mobile app publishers
About InMobi
InMobi began in 2007 as Mkhoj, an SMS-based search and monetization business in Mumbai, India, and pivoted to mobile advertising under the InMobi name in 2009. Its listed products are a CMP, a DSP, an Exchange and an SSP. In 2014 InMobi and Rubicon Project launched a programmatic mobile advertising exchange supporting banner, video and native ads, and the InMobi DSP for performance marketers launched in 2019. Later additions include the UnifID identity resolution product (2021), the Appsumer performance marketing analytics platform acquired in 2021, and the Meson mediation platform (2022). InMobi states that it reaches over one billion mobile devices. Glance and Roposo are affiliated consumer businesses.
Key Features
Best For
Southeast Asia Fit
InMobi was founded in Mumbai, India, in 2007. Its company page lists a CMP, DSP, Exchange and SSP. Glance, an affiliated consumer business, topped 100 million daily active users in 2020.
- Global
Integrations
- Other
- LiveRamp Identity Link (integrated with InMobi Exchange in 2020)
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The questions operators actually ask.
Was InMobi renamed or has its business changed?
Yes. InMobi was founded in 2007 as Mkhoj, an SMS-based search and monetization business in Mumbai, India. It pivoted to mobile advertising and became InMobi in 2009.
What products does InMobi offer?
Its company page lists a CMP, DSP, Exchange and SSP. It also describes the Meson mediation platform (2022), the UnifID identity resolution product (2021) and the Appsumer analytics platform it acquired in 2021.
Does InMobi hold fraud or measurement certifications?
Yes. Its company timeline says it was awarded the TAG certification against fraud seal and earned IAB Tech Labs Open Measurement SDK certification, both in 2016.
How much does InMobi cost?
Not verified yet. The vendor pages checked on 2026-10-24 gave no CPM rate, minimum spend or plan price. Ask InMobi for a quote before budgeting.
Does InMobi have offices, inventory or customers in Southeast Asia?
Not verified yet. The vendor pages checked on 2026-10-24 do not settle regional offices, per-country inventory or named customers in Southeast Asia. Confirm with InMobi before relying on regional coverage.