SUPA (formerly Supahands)
Data labeling company in Kuala Lumpur and Singapore with its own annotation platform and annotators from three regions
SUPA is a data-annotation company based in Kuala Lumpur, Malaysia and Singapore. It started in 2014 in the personal concierge industry, then moved into machine-learning data labeling. It offers bounding box, polygon, semantic segmentation and image classification labeling, plus RLHF, data curation and generative AI work, on its own platform. SUPA states it delivers over 1 million data points every week and maintains over 95% accuracy across ongoing projects. Pay As You Go rates start from $0.07 per bounding box and $0.18 per polygon; volume-based and fully-managed pricing is by contacting SUPA. Verified against the vendor's own pages on 2026-11-02.
- ✓Based in Kuala Lumpur, Malaysia and Singapore, with annotators from Southeast Asia, South America and Africa
- ✓Own annotation platform with automated pre-annotation and a 'Magic Wand' tool
- ✓States over 95% accuracy across ongoing projects, tracked with an automated Quality Scorecard and a stringent QC process
- ✓States it delivers over 1 million data points every week
- ✓Rework that involves no deviation from the approved project guidelines is corrected at no additional charge
- ✓Pay As You Go starting rates are quoted: $0.07 per bounding box and $0.18 per polygon
- ×Volume-based rates and the fully-managed data labeling service are quoted by speaking to SUPA
About SUPA (formerly Supahands)
SUPA is a data-annotation company based in Kuala Lumpur, Malaysia and Singapore. It started in 2014 in the personal concierge industry, helping people complete tasks, and later found its niche in data labeling for machine learning. SUPA has its own annotation platform where clients and project managers view tasks, review quality and manage workflows, with automated pre-annotation and a 'Magic Wand' tool. Its computer-vision services include bounding box, polygon, semantic segmentation, image classification and validation. Its wider data labeling covers object detection, semantic segmentation, RLHF, classification, data curation and generative AI. SUPA states it delivers over 1 million data points every week and maintains over 95% accuracy across ongoing projects. Its annotators come from Southeast Asia, South America and Africa. Pay As You Go rates start from $0.07 per bounding box and $0.18 per polygon.
Key Features
Best For
Southeast Asia Fit
SUPA is based in Kuala Lumpur, Malaysia and Singapore. Its annotators come from around Southeast Asia, South America and Africa. One published project was a bilingual STEM dataset of 500 Math and Physics questions in Malay and English. SUPA lists 500 Startups, Iterative, Patamar Capital, Cradle and Axiata as supporters. Its quoted Pay As You Go rates are in US dollars.
- Global
- SEA
This profile was researched and written with AI from SUPA (formerly Supahands)'s public pages, and AI assistants quote pages on this site. Something wrong or out of date? Email info@software-listing.com with this page and a public source. Corrections are free, for every listing.
How listings and corrections work →- ↗SUPA states its 2014 origin, Kuala Lumpur and Singapore base, annotator regions, platform tools, scale, accuracy, investors and Pay As You Go rates.verified 2026-11-02
- ↗SUPA lists bounding box, polygon, semantic segmentation, image classification, domain expert and validation computer-vision annotation services.verified 2026-11-02
- ↗SUPA's customers page publishes case studies including Aerobotics, Greyparrot, ZERO10, medical imaging and a Malay-English STEM dataset.verified 2026-11-02
"Verified" means read on the vendor's own published pages on the date shown. We do not run hands-on tests, and a statement a vendor confirmed to us directly is labelled as vendor-confirmed. Software-listing.com is independent and may earn affiliate commissions from some links.
Related Analysis & Guides
The questions operators actually ask.
Where is SUPA based?
SUPA is based in Kuala Lumpur, Malaysia and Singapore. It started in 2014 in the personal concierge industry and later moved into data labeling for machine learning.
Does SUPA support non-English language data annotation, such as Thai, Bahasa or Vietnamese?
Not verified yet. A SUPA case study describes a bilingual dataset of 500 Math and Physics questions in Malay and English, but which other languages SUPA annotates in is not confirmed.
What does SUPA's annotation platform do?
SUPA has its own annotation platform where clients and project managers view tasks, review quality and manage workflows. Its tools include automated pre-annotation and a 'Magic Wand' tool.
How much does SUPA charge?
SUPA's Pay As You Go rates start from $0.07 per bounding box and $0.18 per polygon. For volume-based rates and a fully-managed data labeling service, SUPA asks buyers to speak to them.
Which customers has SUPA worked with?
SUPA's customers page includes case studies for Aerobotics (tree annotation validation since 2020), Greyparrot (waste recognition expanded from 49 to 89 categories) and ZERO10 (segmentation datasets for AR footwear try-on). It also describes several case studies without naming the client.
Is SUPA the same company as Supahands?
Yes. supahands.com redirects to www.supa.so, checked 2026-11-02.